10 women who inspire tourism with soul in Catalonia

The way we travel is changing. More than ever, travelers are looking for meaning, connection and authenticity. As a DMC agency committed to sustainable and slow tourism, we believe that true transformation happens through people – especially those who are deeply rooted in their land, their culture and their way of life.

In Catalonia, these ten women inspire us to design intimate, conscious and soulful experiences. Each one, from her own field, brings a unique perspective: whether through gastronomy, wine, wellness, fashion or storytelling.

  1. Marta Abril – Honest & Slow Living
    Content creator and retreat organizer, Marta embodies a slower pace of life.
  2. Lourdes Gaude – Can Mascort Eco Hotel
    An ecological refuge in the heart of the Costa Brava. Lourdes offers hospitality with a conscience and a warm welcome.
  3. Eugènia Huguet – Mas Generós
    Her farm breathes poetry, sustainability and art of living. An ideal space to reconnect with the land.
  4. Esther Martín – Martín Faixó Winery
    From Cap de Creus, Esther leads a wine project where wine is born from the landscape.
  5. Victoria Simpson – Camiral Golf & Wellness
    A benchmark in luxury wellness and regenerative tourism. Victoria brings a global outlook with sensitivity
  6. Clara Esteve – All That She Loves
    Conscious fashion designed and produced locally. Clara represents the creative talent of proximity.
  7. Piluca Paulí – Gla Empordà
    Specialist in gourmet experiences, Piluca connects us with the authentic flavors of the Empordà.
  8. Romina Ribera – Glops d’Història
    Wine historian who transforms each tasting into a journey into the past.
  9. Clàudia Bermejo – Toni Pons
    From an iconic brand of espardenyes, Clàudia balances tradition and innovation.
  10. Iolanda Bustos – The Chef of Flowers
    Poetess of the landscape and cook of nature. Her dishes excite and tell invisible stories of the environment.

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